Taking a cue from Rihanna? Kim K kicks off children's charity campaign in Los Angeles

Kim Kardashian kicked off a fundraising campaign on Wednesday for the Children's Hospital Los Angeles (CHLA). The campaign is CHLA's second annual Make March Matter campaign which will last for the entire month to raise $1 million for the provision of critical, life-saving care for every child they treat. The reality star was joined by Grace Rose, 14, and Saylor Pierson, 6, both former patients